advertising design topic of the week - Covert Advertising

What's Covert Advertising?

Covert advertising is a product or a brand that shows in a movie or in a TV show

for instance like in a movie Men In Black 3, they use Ford Taurus as a brand new vehicle for their mision instead of Mercedes Benz.

here are some samples:

 Men In Black 3 with Ford Taurus

 Meet The Spartans with a few brands>> Subway, Krispy Kreme Donuts

Dentyne Ice, Red Bull(minus the vodka) & The Coffee Bean and Tea Leaf

Advertising Design -- What is a Teaser?

What is a teaser?

Teaser is an advertising campaign that consists of small, cryptic and challenging advertisements, mainly known to be Teaser Ads.

In my own words, Teaser is like an upcoming, brand new product or brand or an ad that was about to launch soon.

Samples:

Progress:

product/brand of choice for teaser>>Volvo

final attempt:

Advertising research part 3

Hard sell vs soft sell

What is hard sell in advertising?
-hard sell is where you promote your product of your brand by force for example promote through newsletter, magazines, and so on

What is soft sell?
-soft sell is a bit different than hard sell, they use mass media to promote their brands and products through tv commercials and also through the internet