Advertising Design - group project(event campaign;Avicii & Heineken)

a group project for event campaign which is Avicii concert event plus Heineken beer

with an inspirational but motivational song called Wake Me Up.

1st attempt:

2nd attempt:

Final:

Art Director : Symon Dass

Copywriter: Karthik Jay

Designer: me myself

Advertising Design - Digital vs Print campaign ads

Print:

eg. billboard, newspaper/magz, public transportation ads

digital ads:

eg. TVC, game ads, covert ads, facebook, web banner, destructive, etc..

advertising design topic of the week - Covert Advertising

What's Covert Advertising?

Covert advertising is a product or a brand that shows in a movie or in a TV show

for instance like in a movie Men In Black 3, they use Ford Taurus as a brand new vehicle for their mision instead of Mercedes Benz.

here are some samples:

 Men In Black 3 with Ford Taurus

 Meet The Spartans with a few brands>> Subway, Krispy Kreme Donuts

Dentyne Ice, Red Bull(minus the vodka) & The Coffee Bean and Tea Leaf

Advertising Design -- What is a Teaser?

What is a teaser?

Teaser is an advertising campaign that consists of small, cryptic and challenging advertisements, mainly known to be Teaser Ads.

In my own words, Teaser is like an upcoming, brand new product or brand or an ad that was about to launch soon.

Samples:

Progress:

product/brand of choice for teaser>>Volvo

final attempt:

Advertising research part 3

Hard sell vs soft sell

What is hard sell in advertising?
-hard sell is where you promote your product of your brand by force for example promote through newsletter, magazines, and so on

What is soft sell?
-soft sell is a bit different than hard sell, they use mass media to promote their brands and products through tv commercials and also through the internet

packaging design goodies (week 1 - week......)

 a mock-up for biscuit packaging

just a simple adjusting by expanding a little bit of space

finishing

final project: bottle holder

sketches:

 Implements:

Final

Advertising Design - Adverts & Branding

the branded Oakley sunglasses are always selling everywhere all over the world but they never been doing a single adverts

unique selling point - *frame design & lenses, trending sports gear

*it increases the prescription of penetration and it makes you look sporty

Ideas - the style never lets you down

the proof that they did the advertising but they never even promote it to the locals including the new media adverts. The reason why they didn't show the advert because the people had spread the word to the public about the sporty eye wear and most of all the product is strongly focus on the sporting goods even though the brand is good but more importantly Oakley has their major competitors of sports eye gear which is Nike, Reebok and Luxottica.

the ambassador of Oakley eye wear is Rober B. Oakley

the history of Oakley http://www.oakley.com/community/videos/23189

Preview http://www.youtube.com/watch?v=iQ4ziOV1Hew